When Cisco approached us to create a standout experience for Cisco Live, their flagship annual technology conference, they had a clear brief: create something that would stop people in their tracks and generate buzz across social media.
The challenge was significant. Cisco Live attracts tens of thousands of technology professionals, all accustomed to impressive exhibition stands. To make an impact, we needed to deliver something genuinely extraordinary.
We proposed our 20m dome, fully wrapped in Cisco’s brand identity with a custom-printed exterior featuring their latest campaign imagery. The dome’s striking silhouette was visible from every corner of the exhibition hall, immediately establishing Cisco’s presence as the dominant force at the event.
Inside, we worked with Cisco’s AV team to install a 360-degree projection system that transformed the interior into an immersive showcase of their latest networking and security solutions. Visitors were transported into a digital world where they could visualise complex network architectures in a way that traditional exhibition stands simply couldn’t achieve.
The structure was inflated and fully operational within three hours — a fraction of the time required for the traditional stands surrounding it. This efficiency allowed Cisco’s team to focus on rehearsals and content refinement rather than construction logistics.
The result exceeded all expectations. The dome became the most photographed and shared location at Cisco Live, generating significant organic social media reach and establishing a new benchmark for brand presence at technology conferences.
Key Results
- Most photographed location at Cisco Live
- 40% increase in stand footfall vs previous year
- 3-hour setup vs 2-day traditional build
- Featured in 3 industry publications
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