Marketing – Would Cup to Asda

Hyphen the Events and experiential agency required a quick-to-install, Pop up structure that was branded for a 7-date tour.

The campaign was to invite shoppers to immerse themselves in an experience inside the Pop Up Structure and get excited about the 2023 World Cup and where they could sample drinks and snacks provided by brand partners Pepsi, Doritos, Heineken, and Optimum Nutrition.

Experiential brand activations never fail to make the best use of our branding options. Hyphen’s use of our dome was not only a fun way to grab the attention of Asda’s customers, but it also served several practical uses. The insulation, sound management, and speedy deployment helped limit outside distractions and maximize quality time spent with visitors.”