Evolution Dome Revs Up Ford’s Historic F1 Return in Detroit

As Ford Motor Company roared back into Formula 1 with the reveal of its new racing lineup, we were on the ground to ensure the event infrastructure was just as cutting-edge as the cars.

For the “Ford F1 Spring Reveal” held January 14-15, we deployed a sleek 10m inflatable dome to house the event’s exclusive merchandise. Situated in front of Detroit’s iconic old railroad station on Lacombe Drive, the structure featured premium free-standing glass doors, offering a seamless blend of outdoor durability and high-end retail design.

The project, executed in collaboration with EWI and Imagination, underscores a critical shift in the live events market: inflatable structures are the perfect solution for modern, agile event spaces.

“We are thrilled to support Ford’s historic announcement,” said Brandon Hyman, our US director. “By working closely with our partners at Imagination and EWI, we proved that organisers don’t need to sacrifice style for speed. Our domes offer a quick-deploy, weather-resistant solution that challenges the industry to rethink the purpose and potential of temporary event structures.”

We secured the project against West Coast competitors thanks to a strong existing relationship with Imagination, a competitive price point, and the strategic advantage of our US headquarters.