Evolution Dome Powers BP Brand Activation at NZ Touring Supercar

Taupō, New Zealand | April 9–14, 2025

Evolution Dome’s New Zealand Distributor, AirSpace Structures, was proud to support Australian event agency Rckt Co in delivering a bold and immersive BP brand activation at the highly anticipated NZ Touring Supercars event in Taupō.

The centrepiece of the activation was a 10m Evolution Dome, installed to provide a visually striking and functional branded environment right at the heart of the action. Designed with audience engagement and comfort in mind, the dome featured:

• Custom flooring and high-quality carpet

• Atmospheric LED uplighting to bring the space to life day and night

• Fully integrated BP branding, creating a cohesive and high-impact brand presence

Over the course of six days, the inflatable dome served as a dynamic hub for BP’s promotional activity—welcoming race fans, guests, and partners into an immersive, branded space that stood out on the event site. The inflatable structure provided both shelter and style, performing reliably in a busy outdoor environment.

Working alongside Rckt Co, AirSpace Structures ensured a seamless delivery from install to event close, showcasing the speed, flexibility, and professional finish that inflatable structures can bring to high-profile activations.

This project reflects Evolution Dome’s growing role in global motorsport and live event experiences, and our commitment to delivering innovative, fast-deploying solutions that captivate audiences and elevate brands.

Martin Avard – Director at AirSpace Structures “We’re proud to see our structures continue to push boundaries in brand experience. This activation with BP and Rckt Co in Taupō was a great example of how our inflatable solutions can create premium, on-brand environments—anywhere in the world, and with minimal turnaround time.” 

Martin Avard | Director 

Web www.air-space.co.nz

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